China has been the no 1 mobile game market in the world. It generated the highest revenue of any country on the Apple App Store. According to the Sensor, Tower China creates revenue of $12.6 billion from the Apple App Store. So now Apple has decided to remove thousands of games from the China App store this year. As we all know, Apple generates revenues from its sellable online and offline products, Apple music, and subscription fees associated with iCloud. On July 30, 2019, Apple posted quarterly revenue of $53.8 billion. Saudi Aramco has been defeated to Apple and the iPhone makers overtake Saudi Aramco and become the world’s most valuable publicly listed company. Apple’s stock streamed to as high as $412.22 a share. This company has its market capitalization at $1.762 trillion according to the share count given by apple. The analysts of Niko Partners found that 97 of the top 100 grossing games on China App store have illegal ISBNs (International Standard Book Number). Analysts found those facts when Apple made the first announcement.
Now you may have the question that what is ISBNs? This is a numeric commercial of book identifier and should be unique. The publisher needs to purchase ISBNs from an affiliate of the international ISBN agency. Foreign companies must have a Chinese game publisher apply to get an ISBN from the Chinese National Press and Publication Administration. The NPPA approves or dines games based on censorship laws. Now, as a result of the removal of thousands of Chinese games form Apple Appstore must not be good for the Chinese App Store. But according to analysts of Niko Partner’s the enforcement of the regulation may not have a significant impact on overall revenue. 50 out of 100 downloaded games on the China App store are unlicensed. That means there is an impact on lower grossing casual games from small and medium developers. These developers will not be able to distribute and operate paid games with in-app purchases from the China App Store.
According to Sensor Tower 2500 games get disappeared in the first week of July. Many popular games such as Solitaire from Zynga, contract Killer Zombies 2 from Glu, ASMR Slicing from Crazy Labs, Nonstop Chuck Norris from Flaregames, Heyday by Supercells, etc. PUBG mobile is the most successful mobile game in India, with over 175 million downloads and gross revenue of between $2 million to $3 million. Apple also announced that it would not allow any game launches or game updates without a license number. Also, we know geopolitics is affecting games that are specially made in China as well. India has also started investing in different Chinese apps such as Tiktok. But the recent clash in the border between India and China will affect this imitative. The Indian government is reviewing 275 apps for national security or user privacy violation.