In September 2021, the European Union (EU) has taken several actions against Google regarding antitrust concerns and data privacy issues. These actions were not specifically aimed at “clamping down” on Google but rather focused on ensuring fair competition and protecting user privacy. It’s important to note that the situation may have evolved since then, and I don’t have access to real-time information. Here are a few key reasons why the EU has taken action against Google:
- Antitrust Investigations: The EU has conducted multiple antitrust investigations into Google’s business practices. One of the most significant cases was related to Google’s online search dominance and its comparison shopping service. The EU Commission found that Google had abused its dominant position by promoting its own shopping service over competitors, leading to a €2.4 billion fine in 2017. Additionally, Google faced other antitrust investigations regarding its Android operating system and online advertising practices.
- Data Privacy: The EU has also been active in implementing data protection regulations, most notably the General Data Protection Regulation (GDPR), which came into effect in May 2018. GDPR applies to all companies that process the personal data of EU citizens, regardless of their location. Google, being a major player in the digital advertising industry and operating various services that collect user data, faced scrutiny over its compliance with GDPR requirements. Non-compliance with GDPR can result in significant fines.
- Digital Services Act and Digital Markets Act: In December 2020, the EU proposed new regulations known as the Digital Services Act (DSA) and the Digital Markets Act (DMA). These acts aim to regulate online platforms and address issues related to competition, consumer protection, and content moderation. While these regulations target a wide range of digital services, they can have implications for companies like Google that operate online platforms and have significant market power.
It’s important to stay updated with the latest developments to understand the current stance of the European Union toward Google or any other company.